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This web site had the following on the site, "How to use this website." Our analyzers noticed that the web page said " For our quick guide to getting the most out of this website, click here." The Website also said " Welcome to Sercos Code of Conduct website. Our Code makes clear the standards and behaviours expected of everyone who works for and on behalf of Serco. This website has been created to provide universal access of Our Code to them. Serco should be a business that always does the right thing. How can we make this happen? However, a single phras." The website's header had Serco as the most important optimized keyword. It is followed by Code, Conduct, and Culture which isn't as highly ranked as Serco. The next words codeofconduct.serco.com uses is Trust. Respect was included and could not be seen by web engines.